Tag Archive

Leveraging LinkedIn Groups: Build Your Network!

Published on May 16, 2012 By Neil Brown

LinkedIn Groups LinkedIn was created for business professionals to communicate within a trusted network. These discussions happen within LinkedIn groups and fuel most of the interaction across the whole site. LinkedIn Groups opens a world of possibilities and allows you to accomplish several business activities. Your personal profile allows you to join and display up [...]

Leveraging LinkedIn: Pages and Applications

Published on May 8, 2012 By Kelsey Nupnau

Most people define LinkedIn as a digital resume. This definition fails to underline the power of LinkedIn for highlighting your company. Having a fully functional company page on LinkedIn will act as a resource to anyone interested in working with you or your company. LinkedIn will assist you in creating your company page, by giving [...]

The Power of LinkedIn for Business-to-Business Marketing (Part 2 of 2)

Published on June 9, 2011 By Neil Brown

The Power of LinkedIn Part 1 covered LinkedIn Profiles and Company Pages. This second half  will cover LinkedIn Groups, InMails and applications. LinkedIn gives us so many powerful features that the best way to learn is through experience. Understanding that the more you use LinkedIn, the better you will get is very important. Over time [...]

The Power of LinkedIn for Construction Marketing (Part 1 of 2)

Published on May 23, 2011 By Neil Brown

Part 1 of 2—LinkedIn Profiles and Company Pages LinkedIn has made significant strides to become the most powerful professional social media site on the Internet. Growing at over a million users a week, LinkedIn showcases professionals from over 18 different industries ranging from Business to Construction. Users are given a profile to build and expand, [...]

LinkedIn/Facebook/Twitter Best Practices for Construction Markets Webcast

Published on February 7, 2011 By Neil Brown

A webcast entitled LinkedIn/Facebook/Twitter Best Practices for Construction Markets is scheduled for Tuesday, February 15, 2011 at 12 pm CST. The webcast is free to both members and non-members. Construction Marketing Association (CMA) Social Media Manager Brian Reuhl and CMA Chairman Neil M. Brown share tips and tricks, new business-friendly features and real construction market [...]

Measuring Marketing Results: Best Practices for Construction Webcast

Published on October 26, 2010 By Neil Brown

The recent survey of construction marketers ranked Measuring Results of Marketing as their top priority for 2011, beating out all priorities including internet and social media. Clearly in a difficult market, marketing is under increased scrutiny to prove results and justify budgets. The Construction Marketing Association will present a free webcast addressing this important topic [...]

Social Media for Construction – Panel Discussion Highlights

Published on September 30, 2010 By Neil Brown

The September 15 Panel discussion featuring managers from some of the most successful construction brands — Caterpillar, USG and Emerson Electric — proved that social media is no longer just for tech nerds and underfunded start-ups. In parallel with other business marketing categories, construction marketers are embracing social media with aggressive initiatives, and measurable results. [...]