Jan 11
27

Small Ads Deliver Big Sales Leads

5 Comments

construction_marketing_association_advertising
No question that advertising’s role in the construction marketing mix is evolving to driving prospects to a registration page or microsite with offers that capture information for future marketing.

One inexpensive but extremely effective ad placement option is classified ads in trade publications that often cost hundreds, not thousands. Small ad sizes using 1 or 2-color require strong headline hooks, and simple direct response vehicles like website addresses or 800 telephone numbers.

Shown above, classified ads for Vermont American, Weather Guard, Image Welding and Knaack.

If you are interested in viewing other samples of powerful advertising developed by Construction Marketing Advisors, click here.


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This entry was posted on January 27, 2011 at 1:04 pm. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

Posted in Advertising Best Practices Lead Generation Uncategorized by Neil Brown 5 Comments

5 Responses to "Small Ads Deliver Big Sales Leads"

  • Tweets that mention Small Ads Deliver Big Leads | Construction Marketing Blog -- Topsy.com says:
    January 27, 2011 at 9:26 pm

    [...] This post was mentioned on Twitter by shane smith and Construct Marketing, IDeas BIG. IDeas BIG said: RT @ConstructMarket Small Ads Deliver Big Leads http://bit.ly/gjRHok [...]

  • Nic Windley | UK Business Development says:
    January 28, 2011 at 6:53 am

    I agree that direct response advertising works great for offline and also online B2B Marketing.

  • Todd Versteeg says:
    January 28, 2011 at 7:27 am

    I would love to see the stats on how effective these ads are? Sure classifieds ads capture your attention when they are standing alone. However, I tend to think they get lost or completely skipped over by your average reader when surrounded in a magazine next to several other classified ads trying to accomplish the same thing.

  • Brian Reuhl says:
    February 14, 2011 at 10:22 am

    Todd-
    Agree that these pages get busy. That’s why bold color and provocative headlines are key. Publishers used to research ad sizes, but no longer. But for a few hundred dollars, its worth experimenting!

  • J.A says:
    June 7, 2011 at 10:19 pm

    Very informative post. please help us kick off our site.contractors4you.com designed to help contractors receive leads for free. once a homeowner posts a free project to be completed,the contractor will get the lead text to his phone,emailed to him,or he can browse our site in a 200 mile radius. this is a free service for everyone. never pay for a project lead ever again! Homeowners post your project to be completed ,get estimates in minutes,put the phone book down forever.

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