Social Media

Leveraging LinkedIn Groups: Build Your Network!

Posted by Neil Brown on May 16, 2012 at 8:16 am

LinkedIn Groups LinkedIn was created for business professionals to communicate within a trusted network. These discussions happen within LinkedIn groups and fuel most of the interaction across the whole site. LinkedIn Groups opens a world of possibilities and allows you to accomplish several business activities. Your personal profile allows you to join and display up [...]

Leveraging LinkedIn: Pages and Applications

Posted by Kelsey Nupnau on May 8, 2012 at 8:10 am

Most people define LinkedIn as a digital resume. This definition fails to underline the power of LinkedIn for highlighting your company. Having a fully functional company page on LinkedIn will act as a resource to anyone interested in working with you or your company. LinkedIn will assist you in creating your company page, by giving [...]

Google Plus Business Pages – Do I Need One?

Posted by Kelsey Nupnau on March 2, 2012 at 10:50 am

Since there are still mixed reviews across the web, we decided to dig through all the jabber about this high-profile social network. We found some helpful resources to look into that will hopefully clear up the social clutter. To start with, it does not hurt to claim your Google+ business page. Why? At the very least, [...]

Blogging For Construction Marketing – Part One

Posted by Neil Brown on December 9, 2011 at 3:56 pm

For many construction marketers, blogging has become one of the most important marketing tactics for several reasons. First, blogging reinforces thought leadership and subject matter expertise. You can publish very specialized content that is searchable for years to come. Second, when implemented properly, blogging can have profound effects on search engine authority in so many [...]