Leads are Important! With both commercial and residential construction down by double-digits in many markets from pre-recession highs, sales lead generation has never been more important to marketers targeting construction decision makers, whether construction firms or building product manufacturers. This fact is reinforced by a recent Construction Marketing Association survey—2011 Construction Marketing Outlook—which ranked Lead [...]
Want insight about the best lead generation techniques in construction markets? Then take a quick and anonymous survey via Survey Monkey! Sponsored by the Construction Marketing Association, the goal is to determine the best lead generation techniques that construction marketing professionals are using today. A complete report will be available to survey participants after our [...]
Following is the complete whitepaper following the November 15, 2010 Construction Marketing Association webcast on Measuring Construction Marketing Results. In a recent survey sponsored by the Construction Marketing Association, 21% of construction marketers ranked Measuring Marketing Results as their top priority for 2011, beating all other priorities including Internet and Social Media. Clearly in a [...]
The recent survey of construction marketers ranked Measuring Results of Marketing as their top priority for 2011, beating out all priorities including internet and social media. Clearly in a difficult market, marketing is under increased scrutiny to prove results and justify budgets. The Construction Marketing Association will present a free webcast addressing this important topic [...]
Register for BuzzSaw™, a free eNewsletter from the Construction Marketing Association (CMA) covering tips and ideas, white papers and insights into Construction Marketing Best Practices! Registration is fast and easy. Register Here
The September 15 Panel discussion featuring managers from some of the most successful construction brands — Caterpillar, USG and Emerson Electric — proved that social media is no longer just for tech nerds and underfunded start-ups. In parallel with other business marketing categories, construction marketers are embracing social media with aggressive initiatives, and measurable results. [...]
On the heals of our Social Media for Construction Webcast and Panel Discussion, with experts from Caterpillar, USG and Emerson Electric, one thing is for certain, BLOGS are a very important component of an internet and social media program. Why? Because no other single marketing tool can have such a demonstrable effect on search engine [...]
The Importance of Marketing Plans In the midst of this severe construction market recession, results-oriented marketing is more important than ever before. Marketing budgets are being scrutinized more than ever before. Surely, the skill and quality of marketing planning can support both the effectiveness and efficiency of marketing. Likewise, understanding marketing planning best practices can [...]
(CMA FOCUS SERIES: PUBLICITY: PART 2 of 2) Per the prior post, the popularity and use of free publicity historically increases when the economy tanks. In the midst of this seemingly extended downturn, PR is certainly gaining priority in the construction marketing mix. At the same time, PR is changing significantly. So how can you refine [...]
(CMA FOCUS SERIES: PUBLICITY: PART 1 of 2) The popularity and use of free publicity historically increases when the economy tanks. In the midst of this seemingly extended downturn, PR is certainly gaining priority in the construction marketing mix. At the same time, PR is changing significantly. So how can you refine your PR to [...]
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John F. Quinn is the Vice President of Safety Works LLC. He is a leading expert in personal safety products for the retail market and has won numerous retail marketing awards. > Read More |
of the weekYou've heard all the SEO buzz words imaginable: alt tags, title tags, meta tags, etc. All of this is great in building up your website's authority, particularly internal links...
