Marketing Budgets

2012 Marketing Outlook Survey for Construction

Posted by Neil Brown on October 18, 2011 at 1:47 pm

The Construction Marketing Association announces a survey of construction marketers that will identify marketing budget outlook, top marketing priorities, and tactical marketing plans for the upcoming 2012 fiscal year. While outlook surveys are common, this is the only known marketing survey in the construction industry. Survey participants can request a free copy of the results. [...]

How to Measure Construction Marketing Results: The Newest Rules

Posted by Neil Brown on November 16, 2010 at 2:22 pm

Following is the complete whitepaper following the November 15, 2010 Construction Marketing Association webcast on Measuring Construction Marketing Results. In a recent survey sponsored by the Construction Marketing Association, 21% of construction marketers ranked Measuring Marketing Results as their top priority for 2011, beating all other priorities including Internet and Social Media. Clearly in a [...]

2011 Construction Marketing Outlook – Survey Results!

Posted by Neil Brown on October 15, 2010 at 10:50 am

The results are in from our September Survey of construction marketers to determine marketing budget outlook, top marketing priorities, and tactical emphasis for the upcoming fiscal year! The anonymous survey, conducted via online tool SurveyMonkey posed four (4) questions: 1) For the coming fiscal year, do you intend to increase or decrease marketing activities and [...]