Email

Email Marketing For Construction (Part 2 of 2)

Posted by Neil Brown on August 11, 2011 at 11:56 am

This blog, Part 2 in the a series will share email testing tips, measuring email campaigns, a Glossary of Terms, and an enormous construction email list. Part 1 covered email marketing basics, and email tips and tricks. Email Testing One of the advantages of email is the ease of testing and optimizing campaigns. Before sending [...]

Email Marketing for Construction (Part 1 of 2)

Posted by Neil Brown on August 3, 2011 at 9:04 am

This blog (Part 1) will cover email marketing basics, and email tips and tricks. Email Marketing Part 2 will share testing tips, measuring email campaigns, and a Glossary of Terms.   What Is Email Marketing? Email marketing is the first social media. Long before blogs, Twitter and Facebook, marketers used email to communicate with customers [...]