An excerpt from CMA Chairman Neil M. Brown’s book, Branding Best Practices: A Guide to Effective Business and Product Naming. What’s in a name? That which we call a facial tissue or gelatin dessert or adhesive bandage by any other name would still be the same Kleenex or Jell-O or Band-Aid. Yet, for fear of [...]
Click Here to Register A webcast entitled Advanced Branding Boot Camp is now open for registration on the Construction Marketing Association (CMA) website. The free webcast for members and non-members is scheduled for Wednesday, June 15, 2011 at 1 pm CST. Construction Marketing Association Chairman Neil M. Brown will share highlights of his book “Branding [...]
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John F. Quinn is the Vice President of Safety Works LLC. He is a leading expert in personal safety products for the retail market and has won numerous retail marketing awards. > Read More |
of the weekYou've heard all the SEO buzz words imaginable: alt tags, title tags, meta tags, etc. All of this is great in building up your website's authority, particularly internal links...
